Ad Council- Adopt US Kids
INDUSTRY: Social Service & Child Welfare WORK: Campaign
Adopted teens are constantly told how “lucky” they are to have found homes and forever families. In an effort to drive teen adoption we changed the conversation to the rewards real families feel bringing teens into their homes. The campaign, You Can’t Imagine the Reward, spanned across out-of-home, social, digital and TV.
The work was the highest performing Facebook campaign ever for AdoptUSKids, reaching over 1 Million people organically in the first week. In just the first month, 1000+ people requested to be contacted about teen adoption and 353K unique visitors came to the website. The work was recognized by the Shorty Awards for non-profit.
