Coca-Cola Mix’On

INDUSTRY: Food & Beverage/Music WORK: Social Campaign

Lock three Latin artists in a Miami studio for three days and you get some musical magic. Let teens influence a grand finale live performance at the American Music Awards and you've got Mix'On... A mobile-first interactive competition that puts teens in the producers chair.

Awarded a WOMMA award for Best Mobile Marketing Campaign and a 2013 Latin Billboard Marketing Awards Finalist

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