Coca-Cola Mix’On
INDUSTRY: Food & Beverage/Music WORK: Social Campaign
Lock three Latin artists in a Miami studio for three days and you get some musical magic. Let teens influence a grand finale live performance at the American Music Awards and you've got Mix'On... A mobile-first interactive competition that puts teens in the producers chair.
Awarded a WOMMA award for Best Mobile Marketing Campaign and a 2013 Latin Billboard Marketing Awards Finalist