Moderna
INDUSTRY: Science & Pharma WORK: MRNA Education , Positioning, CMV Awareness
The Covid-19 Pandemic thrust Moderna on to the world’s stage before it was ready. Being a new player in the medical & pharmeceudical space leveraging an entirely new science was a tough spot to be in, particularly when you need to build trust with the entire planet.
Initially brought in to build out their digital ecosystem, we quickly learned none of that mattered if they couldn’t connect and build an understanding with people.
My team helped with a greater narrative beyond the Covid vaccine, positioning MRNA as an open source biological platform. Simple to understand and safe.
We created, branded, built and launched tools to support HCPs and reps, redefined how Moderna approaches seeding and launching new products, and set the foundation for the company to be positioned as an education, content company that is working to change the world.
Along the way, we were recognized by the Anthem Awards for Social Impact around the CMV virus.
